If you buy yourself a cake with icing that reads, "Well done on sticking to that diet," you're back to square one.
Some people were so good at Dry January they finished it early, with reports of brawls and people being sick outside pubs. I feel sorry that I didn't go into a town centre late one Saturday night in January because it's the only time of year you won't seen a re-enactment of the worst parts of the Roman empire.
The ironic thing is, Dry January was created by Alcohol Concern, in a bid to get people to reflect on their drinking patterns. That means Alcohol Concern are the ones indirectly behind one of the biggest blow outs of the year.
February also means the end of Veganuary, the campaign to get people to go without meat for a month. Do you think the same will happen there, with people celebrating their month of self-deprivation by going on a meat-bender. Pre-load with sausages at home, meet friends for some steak and, just like their Dry January counterparts, have a kebab on the way home?
I haven't seen anyone who's done that, but if they had that much meat, they'd still be on the loo this early into Feb.
It would make more sense to use Dry January as a time to free yourself of the urge to drink and head into the next month without alcohol. And then you see what February has to offer. We have to get through Valentine's Day. Yep, I'm gonna need that drink.