Have you seen the new eye-catching part of the Liberal Democrats slogan? It's bollocks.
That's not a judgement, that's the actual angle. They have put a swear word on their latest campaign. It is clearly a bid to sound more relevant. You get the mental image of a meeting with one Lib Dem says, "OK guys, we need to relate to the younger voters. So, what do you people do?"
Five to sevens minutes of silence pass before one of them says, "Swear?" And a campaign slogan was born.
Will it work? Seeing someone of Sir Vince Cable's age starting to swear more is normally the first sign they're starting to lose it.
My sarcastic analysis is wrong though, and it's proved wrong by its own existence. Without dropping the b-bomb on their posters I wouldn't be talking about it, lots of way more important people in the media wouldn't be talking about it. Every mention of how shamelessly publicity-seeking this is rewards it with the publicity it seeks.
So let's learn from this and come up with other swear-based campaigns. Politics could be more successful and more fun if it includes a little potty-mouthed terminology.
Labour could go with: "For the many, not the poo." (Starting tame.)
Who wouldn't love Theresa May repeating, "Brexit means Brexshit!"
Let's dub video of George Bush saying, "Suck my dick, no new taxes."
Tony Blair would only need three words, "Masturbation. Masturbation. Masturbation."
And how emotional would you be looking at the iconic Obama poster in red, blue and beige sat atop one simple word, "MINGE".
The main downside to all this is that it won't be long before Gordon Ramsay ends up Prime Minister. Still, we have had worse.
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