Walkers has just released two new flavours of crisps that fans can't stop raving about on Facebook. It makes a change from using your time on Facebook to claim that climate change/COVID/Meghan Markle doesn’t exist, so let’s take it as a win.
One of the new flavours is Crushed Sea Salt and Black Peppercorn. That story again: “Walkers invents… salt and pepper!” They’ll be working on the wheel next.
But what they have actually done is take the words “salt and pepper” and add a lot of middle-class words to them. It’s like adding value but not really. Middle-class people like extra words on their food. They don’t want chicken, they want locally sourced, free-range, corn fed chicken. If it has a CV longer than mine they want to eat it.
The only problem is that middle-class people don’t want to eat crisps. If they do they’ll put them in a bowl and serve them with dips, which makes the brand of the crisps rather pointless.
The other new flavour is Mature Cheddar and Chilli Chutney. At least they made a bit of a change to cheese and onion there.
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