Gary Pilnick, who raked in a whopping $4m (£3.2m) last year, made the tone-deaf remarks during an interview on CNBC, where he boasted about the company’s efforts to appeal to cash-strapped shoppers.
Let’s be honest, no company is trying to help other people. He’s trying to get more people to eat more of their product to boost sales.
They already have breakfast and that emergency meal when you get home after a night of drinking. They want to own part of dinner too.
Kellogg’s, which produces such breakfast staples as Corn Flakes, Special K and Coco Pops, has been running adverts in the US with the catchy slogan: “Give chicken the night off”.
Other options were probably, “Give hot food the night off,” or, “Give nutrition a night off.”
Mr Pilnick explained: "Consumers are under pressure… so we’re advertising about cereal for dinner, if you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable…
That company has been telling us what to do for a long while now. Corn flakes were invented by John Harvey Kellogg and, according to the Internet, they were invented to stop masturbation. I’m not sure how but as someone who eats a lot of cereal I have bad preliminary results for our John.
As long as you don’t try doing both at the same time you’re golden.
People on social media pointed out that the price of a box of Kellogg’s Corn Flakes has increase 28% recently and now costs the same as a family-size lasagne, which at least has some protein in it.
He makes a good point though. Cereal is cheap just not the Kellogg stuff, so if you’re cash-strapped try changing your cereal to a store brand. Well done, Pilnick, that’s some great PR.
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