Shoppers arrived at Lakeside Shopping Centre clad only in their underwear, hoping to be in with a chance of winning a £100 voucher to spend on a new outfit for spring.
This is a brilliant idea, people shopping in their undies. Although in The Newscastle Times it was given the headline: "Over-dressed Women Go Shopping."
It was all part of a promotional campaign, where the first 100 women who turned up only wearing their underwear and a pair of high heels, stood a chance of winning £100 to spend.
Was this a promotion by the shopping centre or something arranged by a local perv who worked out this was a lot cheaper than a lap dancing club?
The shopping centre promised entrants the chance to arrive in their underwear and 'leave fully clothed' if they won.
The key to it would be to turn up with a really hideous body. You might not win the competition but everyone else in the shopping centre would have a whip-round to buy you some clothes to put on.
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